I picked this book up on a whim. I had read Gibson's Neuromancer and enjoyed it, but wasn't obsessed. But this book! It left me inspired, full of ideas, raging to write. Though he occasionally seems to be uncomfortable with the essay format, he has many insightful, weird, interesting things to say in these essays. Now I think it's time to go back and read all of his other work. Really great read. Not neccessarily just for fans of science fiction.